MELBOURNE MUSEUM
Melbourne Museum, an iconic postmodern structure nestled in the heart of the Carlton Gardens, stands as a landmark venue surrounded by 64 acres of lush greenery, adorned with English oaks, Plane trees, Conifers, and Moreton Bay Figs. Boasting eight main galleries and temporary exhibition spaces spread across three levels, Melbourne Museum holds the distinction of being the largest museum in the southern hemisphere. With this vast space, the possibilities for hosting corporate and private events of all sizes are limitless.
Perfectly Paired has had the honour of an ongoing partnership with the Museums Victoria team, collaborating on various hospitality consulting projects that encompassed:
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Future catering modelling for retail outlets and event spaces
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Commercial catering contract reviews
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Developing venue operating models
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Crafting a catering tender strategy
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Conducting event industry benchmarking and providing industry insights
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Developing venue marketing strategies
A pivotal aspect of our hospitality consulting service for this extraordinary venue was the creation of an event sales and marketing strategy. This strategy aimed to position Melbourne Museum at the premium end of the events market, focusing on the venue's unique ability to curate extraordinary event experiences that bring each occasion to life. The collaboration has been marked by a shared commitment to elevate Melbourne Museum's standing in the events landscape, offering unparalleled experiences to its patrons.